CVS launches ‘Let’s Get Kids Reading’ campaign for World Book Day

Today is World Book Day and we’ve launched a special campaign to help parents motivate and inspire their children to read. The ‘Let’s Get Kids Reading’ campaign has a dedicated Facebook page where parents will find practical advice, reviews and competitions – including the chance to win their child’s height in books!

We surveyed our parents to find out how long they spend reading with their children and it’s gold stars all round with 51% half dedicating 25 minutes a day to the task. An enthusiastic 20% of parents are reading even more – clocking up an impressive 42 minutes a day!

Busy parents face a number of time pressures and it’s very positive to see that despite this, a majority are reading with their children regularly - with a quarter even managing over five hours a week!

This is great news, as research suggests that children who are read to on a regular basis before they start school are most likely to succeed, and it is thought to be a key predictor of educational success.

Speaking earlier this month, School Minister Nick Gibb said that reading books for just half an hour a day could be worth up to 12 months’ extra schooling by the age of 15.

A report by The Literacy Trust* into young people aged 8 to 17 has also shown a direct link to attainment, with 8 in 10 children who read over 10 books a month being above average readers, compared to just 3 in 10 of those who rarely read. 

Parents are the most important reading role models for children and young people, according to The Trust, with mums taking the lead. 67% of parents who read to their children are mothers compared to just 17% of fathers.

Our ‘Let’s Get Kids Reading’ page let’s you get involved – not only can you find out what other parents are reading with their children and read reviews of some of the top children’s books but you can enter our competition to be in with a chance of winning a stack of books, as tall as your child, to fill those shelves with!

Visit the page, and ‘like’ us today!

To read the competition T&Cs, please click here.